IP Strategy and Commercialisation

For innovation-driven SMEs, intellectual property is often the most strategically important asset in the business — and often the least well-managed. The technical work of identifying, registering, and protecting IP is essential but is only the foundation. The substantive question is how IP is positioned as a business asset that contributes to commercial value, supports investor confidence, attracts licensing or partnership opportunities, and underpins the long-term commercial sustainability of the business.

Our work on IP strategy and commercialisation is led by Dr Brian More, whose decades of experience in intellectual property, licensing, and IP-as-business-asset thinking inform how we approach the work. We engage with businesses where intellectual property is materially important to the commercial proposition — typically in technology, life sciences, advanced manufacturing, deep technology and other innovation-rich sectors — and where the team is ready to think about IP strategically rather than transactionally.

The work covers the substantive components of IP strategy: portfolio review and positioning, IP valuation appropriate to the commercial context (whether for investor engagement, balance sheet recognition, or transactional purposes), licensing and commercialisation structures, partnership and joint development frameworks, and the internal infrastructure that allows the company to maintain IP discipline as the business evolves. Each engagement is calibrated to the company's stage and the specific situation; we work alongside the technical team and the senior leadership rather than as external specialists working in parallel.